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​DESIGN
​IS STORY

“Design Is Story” explores how storytelling shapes the spaces we create. Written by visionary designer -Greg Andrade, Architect this book reveals how story-driven narrative design can transform ordinary environments into extraordinary experiences.

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​ABOUT THE
​AUTHOR

Greg Andrade – Architect – Visual Artist

​A Former Walt Disney Imagineering concept architect Greg Andrade invites you to explore his vision of storytelling through narrative experience design.

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For three decades, Greg has devoted his career to the study of the design process. He has worked with a myriad of studios, dedicating his creative energy to many successful entertainment projects around the globe.

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Greg is dedicated to mentoring young designers, promoting the use of narrative design, and directing multidisciplinary teams.

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The process revealed in this book places storytelling at the heart of design offering insights for the development of outstanding dimensional narratives for brand oriented objects, experiences and urban place-making.

​PURCHASE YOUR COPY

 Order a personally signed copy fresh off the presses  

“Design Is Story” first edition softcover printing NOW

  ENJOY - Cheers - g

FREE COMPLIMENTARY DOWNLOADS 

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SHIPPING INFORMATION

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REVIEWS

Praise for Design Is Story from leaders in architecture, design, and creative education.

“As architecture and design search for new relevance in our new world of machine intelligence, stories have emerged as the best source for making human-centered environments. Greg leads us on a fascinating journey around this new discipline and how it’s upending expectations about the value of design. Design Is Story is a primer for creating rich and evocative places that bring greater joy and meaning to our everyday lives. Overdue and essential. Bravo!”

Gregory Beck, AIA
Former Dean, School of Entertainment Arts, SCAD

TIDBITS

Podcast interviews, lectures, articles, news, and upcoming events featuring Greg Andrade.and his new Design Is Story text.

​PODCAST

CAREERS IN NARRATIVE EXPERIENCE DESIGN
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Greg discusses with Podcast host interviewers his career - thoughts on design - and how Narrative Experience Design shapes our world.

NEWS

LATEST LATEST HUBBUB 
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Announcements + Publications + latest insights about Design Is Story and Greg's professional interactions 

​EVENT

BOOK LAUNCH + LECTURES 
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Official book launch event with live reading and Q&A at SCI-Arc, Los Angeles.

May 2026

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