DESIGN
IS STORY
“DESIGN IS STORY” explores how storytelling defines human creativity. Written by experience designer Greg Andrade - Architect - this book reveals how story-driven narrative design transforms ordinary environments into extraordinary experiences. This book is for college level students and curious professionals interesed in exploring narrative experience story-driven design. A text book that offers learning opportunities for all design disciplines.
ABOUT THE
AUTHOR
Greg Andrade – Architect – Visual Artist
A Former Walt Disney Imagineering concept architect Greg Andrade invites you to explore his vision of storytelling through narrative experience design.
For three decades, Greg has devoted his career to the study of the design process. He has worked with a myriad of studios, dedicating his creative energy to many successful entertainment projects around the globe.
Greg is dedicated to mentoring young designers, promoting the use of narrative design, and directing multidisciplinary teams.
The process revealed in this book places storytelling at the heart of design offering insights for the development of outstanding dimensional narratives for brand oriented objects, experiences and urban place-making.
PURCHASE YOUR COPY
FRESH OFF THE PRESSES
Order your personally signed copy of “DESIGN IS STORY” a 280 page softcover printing in full color
ENJOY!
WITH EACH BOOK PURCHASE you get On-line Access to: The NED Story Journal a tri-annual publication with industry design insights direct from professionals
FREE DOWNLOADS BELOW
REVIEWS
Praise for Design Is Story from leaders in architecture, design, and creative education.
TIDBITS
Podcast interviews, lectures, articles, news, and upcoming events featuring Greg Andrade.and his new Design Is Story text.
PODCAST
CAREERS IN NARRATIVE EXPERIENCE DESIGN
Greg discusses with Podcast host interviewers his career - thoughts on design - and how Narrative Experience Design shapes our world.
NEWS
LATEST LATEST HUBBUB
Announcements + Publications + latest insights about Design Is Story and Greg's professional interactions
EVENT
BOOK LAUNCH + LECTURES
Official book launch event with live reading and Q&A at SCI-Arc, Los Angeles.
May 2026